Guiness - Reach for Greatness

I had the opportunity to work on this commercial spot for a new Guinness campaign, Reach for Greatness. I worked with the NY based motion graphics studio Shilo who gave the pitch. They asked me to help them sketch out the elements for the commercial that would then be animated. I thought I'd post some rough images of my work for them and then the final product.

In the end the client was pumped, Shilo was psyched and I was juiced. It came out really well, so give it a looksie!